The other possibility when you begin ego surfing is that negative information comes up within the first three pages or so of search results. In this case, you have a couple of options. One is to contact the source of the negative information and ask for that information to be removed. The answer may be “no,” but it doesn’t hurt to ask.
Beyond that, it is time to get to work creating more favorable footprints on the internet so that the negative gets pushed back on search results to beyond the fifth page or so. To do that, get busy creating new profiles and presentations of yourself online. Get on Twitter, LinkedIn, and Plaxo. Then move beyond those to additional social networking sites such as Facebook.com and MySpace.com. Remember, keep those presentations professional because you want positive stuff coming up about you on the first few pages of search results for your name.
A superb way to quickly bury negative search results is to create a blog or vlog. Blogs are simple websites that are used for written comments on a particular topic. Vlogs provide video commentary over the web in much the same way and are becoming popular, too. Here is a recent post I made that includes info on how to get started blogging.